Atlanta, April 17, 2009
In our field, where we focus so intently on the science of cancer
care, it’s easy to lose sight of the human stories and triumphs
that are a part of the journey.
Motivated by the Relay for Life events of the American Cancer
Society, an inspiring song was written to send a message of
faith, hope and love. In just weeks, the song “Heroes” has
become an anthem for all those touched by cancer and is at the
core of efforts to sustain awareness about the fight against
cancer.
David Greer, a Georgia media and marketing entrepreneur, wrote
All Are Our Heroes as he reflected on the faces of the people in
the Survivor’s Walk at his local Relay for Life. His Heroes
project is a magical collaboration of creative and musical
talent, fueled with the support of corporate citizens and cancer
advocates and shared worldwide through social networking and new
media.
David enlisted the talents of Rachel Farley, just 14, an
up-and-coming country music artist as a co-writer and singer.
Grammy-nominated singer-songwriter Shawn Mullins produced the
song and added his band to the mix. Joining Mullins and Rachel
were some inspirational back-up singers – six young childhood
cancer survivors who add their voices to the song's ending
chorus. “The mission is to bring people around the world
together to inspire participation and support for cancer
advocacy, prevention and research,” says Greer. “I’m a dreamer
and if you're going to dream, dream big.”
“Elekta is proud to embrace and support the Heroes project,”
stated Joseph K. Jachinowski, President and CEO of Elekta North
America. “We’ll be adding the Heroes seal and link to our
clinical correspondence and spreading the message to our
worldwide network of employees. We’ll also be identifying our
own Elekta Heroes – courageous individuals and families who are
helping to overcome cancer with the aid of the equipment,
technology and treatment that Elekta pioneers and delivers.”
“Another key element of the project for Elekta is to share the
Heroes message with all of our stakeholders – our hospital and
clinical partners – and we hope that as we bring the message
your way, you’ll join the effort as well. We are utilizing the
power and reach of social networking as a vital part of the
Heroes effort – the All Are Our Heroes Facebook Group is now
more than 6,500 strong and growing hourly, with members from 48
states and more than 21 countries,” stated Jachinowski.
We encourage you to visit
AllAreOurHeroes.com to donate to ACS and order the song,
join the Facebook Group and learn more about the project.
About Elekta
Elekta
is a human care company pioneering significant innovations and
clinical solutions for treating cancer and brain disorders. The
company develops sophisticated state of the art tools and
treatment planning systems for radiation therapy and
radiosurgery, as well as workflow enhancing software systems
across the spectrum of cancer care.
Stretching the boundaries of science and technology, providing
intelligent and resource-efficient solutions that offer
confidence to both healthcare providers and patients, Elekta
aims to improve, prolong and even save patient lives, making the
future possible today.
Today, Elekta solutions in oncology and neurosurgery are used in
over 5,000 hospitals globally, and every day more than 100,000
patients receive diagnosis, treatment or follow-up with the help
of a solution from the Elekta Group.
Elekta employs around 2,500 employees globally. The corporate
headquarter is located in Stockholm, Sweden, and the company is
listed on the Nordic Exchange under the ticker EKTAb. For more
information about Elekta, please visit
www.elekta.com. |
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Media Inquiries:
Michelle Lee
PR and Advertising Manager
Tel: +1 770-670-2447
michelle.lee@elekta.com
Global Marketing inquiries:
Peter Ejemyr
Group VP,
Corporate Communications, Tel: +46 733 611 000
peter.ejemyr@elekta.com
Investor inquiries:
Lena Schattauer,
Investor Relations,
Elekta AB
Tel: +46 8 587 257 22, +46 70 595 51 00,
lena.schattauer@elekta.com
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